CATEGORIES
Here are all the many ways to shine. Choose from over 4 groups & 14 categories.
SMS
Where did you excel using SMS? For marketing campaigns or for transactional messages or an innovation ?
Chatbots & IM
Did more than good old sms ? Did you bot do magic around brand awareness, customer engagement, lead generation or e-commerce ?
The Sparkies' purpose is to shine light on the most innovative and effective digital marketing and advertising strategies. Our judging panel are experts in their field who are dedicated and committed to reviewing entries with integrity and transparency. The winners will be the best in class - only those teams who have delivered the most original, relevant and impactful campaigns will be recognised and awarded at the ceremony.
Group A - Email
Best Transactional Email Campaign: The award is for the best example of an email campaign that has given a boost to customer engagement, increased customer acquisition and led to a direct increase in revenue
Best Promotional Email Campaign: The award recognises an email campaign that has helped increase awareness, generated revenue, and improved customer loyalty
Best Email Marketing Campaign for Brand Awareness: The award honors an email marketing campaign that has increased brand recognition, clearly distinguishing it from other products or services in the same category, and created top of the mind recall
Best Product Announcement: The award is for an email-based product announcement that stands out for its creativity and execution in generating excitement about the new product or service giving it a head start when it is launched
Group B - Chatbots & IM
Best Use of Chatbot for Brand Awareness: The award is innovative use ofchatbot for creating a strong brand image and top of the mind recall
Best Use of Chatbot for Customer Engagement: This award is for the best use of chatbot for personalized, intuitive and interactive and satisfying experience for the users
Best Use of Chatbot for e-commerce: Award for effectively leveraging chatbot for a seamless online shopping experience that includes product recommendation, executing sales, billing and supply-chain process
Best Use of Chatbot for Lead Generation: This award is for the best in its category lead generation Chatbot that engages in proactive conversations, and effectively captures and nurtures leads
Group C - SMS
Best Innovative Use of SMS: The award recognises savvy and creative SMS that stands out for its innovation and execution that fosters loyalty, improves customer relationships and increases conversion rates
Best Use of SMS for Transactional Message: This award is for the best use of SMS for effectively utilising it as a two-way interaction channel to gain valuable customer insights, strengthen the bond with the customer, and boost conversion rates
Best Use of SMS for Marketing Campaign: Award for a marketing campaign that leverages the power ofSMS marketing to deliver targeted, relevant, powerful and timely communications to the target audience with demonstrable results
Group D - SEO
Best Organic Search - User growth Campaign: Recognizing SEO campaigns that maximized visits, created new users growth,and improved organic market share
Best Organic Search - Conversion Campaign: Recognizing rigorous, process-driven approach to SEO that delivered Growth in Conversion, Transactions and Revenue while also delivering good ROI/ROA
Best New Age Organic Search Campaign: Organic Search Optimisation is no longer restricted to websites. This new age of organic search category celebrates the best search campaign forYouTube/App Store Optimisation/ Amazon SEO / Google Voice search / Local SEO etc (other than the website) that delivered multifold growth to brands.
Special Categories
Best Organic SearchRecognizing benchmark-shattering SEO campaigns that outranked the competition. (Campaigns will be shortlisted by the jury purely based on the overall strategies and results achieved)
Recognizing innovative and data-driven approaches that delivered impressive solutions with the help of organic search. (Campaigns will be shortlisted by the jury purely based on the innovative strategies and approach) achieved)
Recognizing the Ace of all SEO campaigns loved by bots and users. (Campaigns will be shortlisted by the jury purely based on the overall performance and results achieved)
Recognizing highly successful organic search launch strategies and relaunches/migration from one platform/ domain to a new one.