WIN A TRAILBLAZER
Know what you need to impress the judges with
CHALLENGE
This is the WHY-the reason for the campaign.
OBJECTIVE
This is the WHAT-the measurable goals or key performance indicators (KPls) you set out to achieve.
STRATEGY
This is the HOW-the start of your story. Outline the key decisions you made.
CREATIVE
This is the MAGIC-the melding of science with art. Let us into your creative thought-process.
RESULTS
This is the PROOF-the mark of a successful campaign.
The Trailblazer Awards are designed to recognise and celebrate individuals and organisations that are making a real impact in their communities and beyond. The awards are evaluated by a panel of judges who consider a range of criteria to select the most deserving candidates.
Visionary Perspective
This criterion evaluates the candidate's understanding of the problem or issue, and their ability to identify unique and meaningful opportunities for impact. It also considers their ability to think strategically and develop a clear and compelling vision for addressing the problem. A candidate that meets this criterion would be considered a visionary, someone who can see beyond the current situation and identify new ways to make a difference.
Insight: Judges look for a deep understanding of the problem or issue that the candidate is addressing. They evaluate whether the candidate has identified a unique and meaningful opportunity for impact, and whether they have a clear and compelling vision for addressing it. This can also include a deep understanding of the target audience and the market, and how the candidate's solution addresses their needs.
Example: The "Clean Water for All" program may have demonstrated that they have an in-depth understanding of the problem of water scarcity and contamination in rural communities, they may have also identified a sustainable solution using rainwater harvesting and filtration systems that are affordable and easy to maintain.
Innovation/Creativity
Disruptive Innovation: This criterion evaluates the candidate's ability to come up with new and creative solutions to problems. It looks for solutions that are not only effective, but also scalable, sustainable, and appropriate for the target audience. A candidate that meets this criterion would be considered a disruptive innovator, someone who is able to think outside the box and create new and unexpected solutions.
Innovative Approach: Judges evaluate whether the candidate has taken an innovative approach to addressing the problem or issue. They look for new and creative solutions that are not only effective, but also scalable, sustainable, and appropriate for the target audience.
Example: "Reading for Empowerment" campaign may have used an innovative approach of using mobile libraries and story-telling sessions to create a engaging and interactive learning experience for children in low-income communities.
Implementation
Action Catalyst: This criterion evaluates the candidate's ability to turn their vision into reality. It looks for evidence that the candidate has taken action to implement their solution and has a clear plan for scaling it up and achieving greater impact. A candidate that meets this criterion would be considered an action catalyst, someone who is able to turn ideas into action and drive change.
Action: Judges evaluate whether the candidate has taken concrete steps to bring their vision to life. They evaluate whether the candidate has taken action to implement their solution and has a clear plan for scaling it up and achieving greater impact.
Example: "Eco-Farms" project may have shown that they have taken action by implementing sustainable farming practices, training farmers, and working with local grocery stores and restaurants to promote locally sourced organic produce.
Results & Effectiveness
Impact Trailblazer" which emphasizes the high impact nature of the candidate's work, and the fact that they are blazing a trail towards a more impactful and positive future. This name implies that the candidate is a leader and a pioneer in creating meaningful change and making a positive impact. A candidate that meets this criterion would be considered an "Impact Trailblazer" someone who is pushing boundaries and leading the way in creating a more sustainable and equitable world.
Impact: Judges evaluate the impact that the candidate has made, both in terms of quantitative results and qualitative impact. They look for evidence that the candidate's solution has had a measurable and meaningful impact on the lives of the people they are serving, and that it is likely to continue to make an impact in the future.
Example: "Empowering Women" campaign may have shown that it have created jobs, improved the economic opportunities, and promoted gender equality in the communities where they have worked, and have a clear plan to expand to other communities.
By considering these four criteria, the judges of the Trailblazer Awards will be able to identify the most innovative and impactful individuals and organizations that are driving positive change and making a real difference in the world.
So, if you have a program, product or campaign that aligns with these criteria and have been making a real impact in your communities and beyond, we want to hear from you. Apply for the Trailblazer Awards and showcase your work to the world. Together we can make a difference and create a better future for all.