Winner Details

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  •   Submission ID

    SMS-0422

  •   Title of Entry

    Siyaram's SMS Outreach

  •   Category

    SMS

  •   Sub Category

    SMS - Best Use for Transational

  •   Company Name

    Siyaram Silk Mills

  •   Agency

    AGENCY09

Summary

The campaign solely emphasized on SMS for multiple brands under Siyaram's. Through informative messaging, we generated interest among the customers and educated them on different offers and discounts ongoing during the festive season.

Challenge

Using the festive season as an opportunity to offer discounts on various Siyaram's products in-store

Objective

Generating additional footfall for Siyaram's stores through enticing offer led communication

Strategy

The campaign solely emphasized on SMS for multiple brands under Siyaram's. Through informative messaging, we generated interest among the customers and educated them on different offers and discounts ongoing during the festive season.

Data

Used Siyaram's past 3 years of data to retarget audience who had shown interest.

Solution

Used festive season as an opportunity to offer discounts on various Siyaram’s products in-store. The campaign solely emphasized on SMS for multiple brands under Siyaram's. Through informative messaging, we generated interest among the customers and educated them on different offers and discounts ongoing during the festive season.

Results

SMS sent - 3711596 Customers Visited - 17550 Sales - 64970935.49 Customer Visited (%) - 0.55 Total Expense: 482507 ROI: 8042