WIN. A COVETED AWARD
Powered by the DMA Brand masters. What's hotter than a 404 error? A win in our all-new award program.
RECOGNISING SEARCH & CONVERSATIONAL MARKETING
The world may never be the same again for the foreseeable future. Unprecedented times had ushered the world around us shut under an extended, indefinite lockdown. A few brilliant marketers have toiled to smith the ignition keys of a stalled business engine. Presenting the all-new Sparkies award. Sparkies Awards for SEO and Conversational Marketing were conceived to support, reward and promote the talent in an industry that we believe is truly transforming the business landscape. We think It’s time we recognise search & conversational marketing at its best.
For many brands, the potential media footprint during the COVID-19 crisis was higher than usual, bringing opportunities and risks, especially with such high levels of fear and misinformation. Audiences expect brands to show leadership in crisis, and every outward-facing message from an organisation will be scrutinised. Sparkies rewards brands & marketers for their work, whether for community management or content marketing, storytelling or product communications that sensitively and appropriately handled consumer sentiment during & post the COVID-19 times, and those who understand how brands can be useful during this crisis, and how to react to changes in needs, behaviour and brand interactions of audiences.
CELEBRATING SMART MARKETERS
Celebrating smart marketers who have pushed beyond the limits of imagination, creativity and shutdowns. Opening new vistas for internal teams with on-ground insights into changing consumer sentiment & preferences. Bringing to the market newer offerings & products that resonate with consumer choices today. Enabling purpose-driven, channel-specific or customer-centric communications impeccably to enhance trust & elevate the human tone of the brand. Using adversity into strength for brilliant marketing opportunities.
The Sparkie's Awards are now open to agencies and brands, from one-man-brands to huge network agencies – if you have what it takes, then we want to hear from you. Brands & agencies from across India can offer up their greatest work from the past 24 months for judgement by some of the biggest names in marketing.
EMERGING WITH RESURRECTED OPTIMISM.
A free spirit, Insouciant liberality, Challenging conventions, Freedom of expression, Freedom of the press, soaring imagination, breaking rules, breaking the mould. Holding to our convictions ruthlessly yet gracefully. Trusting our gut & bridging modes for continuous growth & superior performance during doom & gloom. Transcending the eerie silence without being forced into chaos. Recognising the opportunity in each crisis. Recognising that opportunity in each crisis. Turning setbacks into springboards. Rewriting the rules of strategy. Writing new rules. Emerging with resurrected optimism
A CRISIS IN STORYTELLING?
Storytelling.
It's what's at the heart of the rand-building process. But there were unprecedented times. A world that was operating in lock-down mode; where social distancing and remote working were the new normal; where misinformation constantly distorts the view.
So, how does one continue to tell stories? And in a world that was gripped by fear, what kind of stories does one tell? It was a crisis for which there are no frames of reference.
But a few brave marketers have risen to the challenge.Working with empathy, with courage, and with imagination, they have unlocked new kinds of stories to tell. And new ways to tell those stories.
In shaping their narratives, they have been mindful of the consumers' new reality: a heightened state of anxiety; a feeling of hopelessness; a quiet dread. That's why their stories are purpose-driven: they give hope, they reassure, they provoke thought, and occasionally, they release the pressure by making us laugh.
In doing so, these marketers had turned the crisis on its head. They have made the most of an adverse situation, using it to open up a fertile space for brave new storytelling ideas.
It's time to celebrate their achievements
“ Sparkies are awarded to companies that are 'in-the-know', successful and innovative in their use of organic search, interactive and digital technology. The event provides the industry with a stunning showcase of talent, expertise, inspiration and insight for brand marketers the world over.