WIN A SPARKIE
Know what you need to impress the judges with
CHALLENGE
This is the WHY-the reason for the campaign.
OBJECTIVE
This is the WHAT-the measurable goals or key performance indicators (KPls) you set out to achieve.
STRATEGY
This is the HOW-the start of your story. Outline the key decisions you made.
CREATIVE
This is the MAGIC-the melding of science with art. Let us into your creative thought-process.
RESULTS
This is the PROOF-the mark of a successful campaign.
Sparkies’ purpose is to shine light on the most innovative and effective digital marketing and advertising strategies. Our judging panel are experts in their field who are dedicated and committed to reviewing entries with integrity and transparency. The winners will be the best in class - only those teams who have delivered the most original, relevant and impactful campaigns will be recognised and awarded at the ceremony.
Are you in search of Sparkies Awards glory? Here are our judging tips. The jury will evaluate the applications based on the following criteria.
Strategy
In assessing the strategic approach, the Jury will consider; how the challenges faced by the applicant were answered by research and measurement; the quality and variety of tools and tactics chosen to implement the strategy, considering the target audience identified; and, where possible, the link between the campaign/project and the overall corporate strategy.
Innovation/Creativity
The Jury will assess the degree to which the campaign/project is innovative in comparison to comparable industries/regions and directly responds to the identified strategic challenges and opprtunities. The degree to which the latest models are reflected in the planning and implementation stages will also be assessed.
Implementation
The Jury will evaluate the consistency and appropriateness of tactics, tools and channels used for the strategy and target audience of the campaign/project, and will look for a clear identification of milestones and KPIs, as well as a clear link between allocated resources and implementation.
Results & Effectiveness
The Jury will look at results and effectiveness from multiple angles. It will undertake an overall evaluation considering stated objectives and KPIs (share, share of voice, behavioural change, share of wallet, sales), as well as the degree to which the campaign/project solved the problem set by the strategy. It will also compare the allocation of budget and resources with the results and look for a clear progression along the campaign’s funnel (from awareness to advocacy/behavioural change/acceptance).