![images](img/winners/pepsico.jpg)
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Submission ID
Chatbot-0416
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Title of Entry
ValueFirst x PepsiCo
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Category
Chatbots
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Sub Category
Chatbot - Best Use for Customer Engagement
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Company Name
Pepsico
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Agency
ValueFirst, a Twilio Company
Summary
Conversational Gamification created hyper personalized experiences for consumers.
Challenge
Opportunity: Gamification marketing has been creating stand out experiences for consumers throughout the world. Pepsico Thailand wanted to use this opportunity and create a meaningful campaign out of it.
Objective
When Pepsico onboarded ValueFirst, they had clear 3 objectives: 1.Tapping the opportunity of contextual marketing 2. Increasing brand loyalty 3. Gamifying consumer experience
Strategy
Our folks at ValueFirst created a conversational touch point for Pepsi to talk to its end consumers and push different flavors of Lays Maxx. LINE being the most-used platform across South-East Asia, became the obvious choice.
Data
90 million people in Indonesia use Line messenger on daily basis and out of that 80% are young people. It became a perfect channel for PepsiCo for its loyalty program since it provided vast access plus relevant target audience.
Solution
PepsiCo and ValueFirst, a Twilio company came together to create the following creative solution: - On purchase of every packet of Lays Maxx, the consumer would get a link or QR code to enter the Pepsi LINE account - The consumer would upload the receipt of the purchase of Lays Maxx - ValueFirstâs OCR technology will validate the purchase, date, and add the relevant reward points in its dashboard - Using a randomizer ten winners were chosen every 3 weeks. Winners received rewards such as Gold Coins and electronic items
Results
Thousands of customers interacted with the PepsiCo via chatbot solution, enrolled in the loyalty program & won exciting rewards. The campaign helped PepsiCo create gamified experiences for its customers at scale.