The Gauntlet is Thrown, Will You Pick It Up?
In a realm where every campaign yearns for the spotlight, the mettle is in carving narratives that delve deep, echoing through the market's maze with a resonance that's both audacious and effective.
The ECHO voyage commenced in 1929, echoing through to 2000 with ECHO Latam, and reaching Asian shores in 2012 with DMAi CREATEFFECT Awards, morphing into DMAasia ECHO CREATEFFECT Awards in 2015. It wasn’t merely a change of guard, but a call to arms for Asia's marketing mavericks to flaunt their data-driven creative finesse.
#EntryOrExcuse
The spotlight is fickle, shining only on those who charm the elusive muses of creativity and effectiveness. This accolade beckons the daring—those who’ve intertwined data with daring narratives, crafting campaigns that resonate amidst market cacophony.
Dive into Categories - By Sector to witness data-inspired storytelling that morphed industries. Explore Categories - By Channel to unearth campaigns that nudged the customer journey with focused channel strategies. Venture into Categories - Special for a dose of unique marketing endeavours. The coveted Diamond awaits the crème de la crème, chosen from the top golds across all categories by the esteemed Jury Presidents. The expanded base for submissions this year beckons a fiercer competition for Agency of the Year, Brand of the Year, and Client of the Year. The battlefield is vast and the stakes high, as illustrated by the rules outlined in General Rules Special awards - Group B.
From the meticulous alchemy of data to its audacious application—the case studies will narrate tales of how conventional turned captivating, spotlighting the objectives and opportunities seized. The adjudicators, a coterie of global industry cognoscenti, will sift through to toast the victors on December 19, 2023, in Mumbai, where data-inspired marketing maestros bask in well-deserved limelight.
CMOs, Creative Heads, it’s your call to the fore. The timeline stretches from October 1, 2021, to October 31, 2023, with the early bird curtain call on October 30, 2023, and the final gate closure on November 15, 2023.
Embark on this quest by filling the Case Study Entry Form on the ECHO Awards Entry Portal. Seek details from [email protected] for submissions or call Surpriya Thakral for bulk entries +919650717681 [email protected]
Last year, McCann Worldgroup / MRM India and their work for Dettol, Flipkart, Zomato, MasterCard, Nestle, Udaan, Unacedamey, Maybelline and others helped to seize the title 'Agency of the Year 2022.' Their daring resonated. This year, as we fling open the gates to entries, the challenge is set. Can your narrative rival the legacies of McCann, Ogilvy, and Isobar? The rest may find solace in a fitting excuse at [email protected]. If not a metal, a chance to mingle with the best at the gala awaits.
The spotlight roves; will your genius catch its gleam or will #EntryOrExcuse be your echo?